When a website is accessible, yet still incomplete, it is considered "under construction". Sites under construction are often set up as placeholders for actual websites that aren't ready to show their true content.

When a website is deemed under construction the webmaster or person in charge of the site will often place a small .html page with modest information, usually with the phrase under construction, site under construction, website under construction, or domain under construction, often accompanied with an appropriate graphic that reinforces the website's status.

What Is The Value Of Telling Us A Website Is "Under Construction"?

There is a little bit of value when a webmaster publishes a page indicating that a site is under construction. It may first serve to keep the website indexed in the search engines, it will establish to visitors that "yes, we are in business", but also, "no, we are not very organized". An incomplete website is usually considered unprofessional and doesn't do anything to promote products or services.

Brick and mortar companies or personal websites are usually the most likely to be shown as "under construction", as most it's fairly obvious that other online businesses cannot survive without content. Under construction domains and sites are basically a lazy way to say that a website isn't ready. But if a webmaster has the time to create a "site under construction" or "coming soon" page, they should have the same amount of time to create enough content to present the company, even if it only includes basic contact or business information.

If you are a beginning webmaster with an idea for a website, don't go out and create a domain and hosting just so that you can post an "under construction" homepage. Instead take the time to create some real content so that you don't turn away any of your valuable visitors.